Tuesday, June 17, 2008

It's All About Traffic

This afternoon it hit me smack in the head. Most marketers run from offer to offer and idea to idea, especially when the deal is hot and the testimonials are convincing.

Naturally, if you have a service or product driven business you'd be crazy to pass on a hot deal. Here's what you want to add to your decision making process:

Starting from scratch with a new promotion means you not only have to shift gears, you have to change over all of your marketing options, including search friendly keywords. Otherwise, you'll still be trying to drag your other prospects into an area of no interest. So what do you do?

You stick with the basics and start over by creating a brand new campaign. Simple as this sounds it is the #1 reason for the failures experienced by most marketers.

Marketing a successful promotion is not a one-size-fits-all type of process. Each and every item, product or service must have a custom made presentation and strategy.

Otherwise you'll be way off course in regard to results...namely traffic. It's all about traffic....website traffic that is.

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