Tuesday, August 5, 2008


If you've been building websites to market products and services you've been disappointed on more than one occasion. Most likely you're disappointed right now. And your disappointment is directly related to the lack of large volumes of quality traffic that boost your Google ranking. Let's look at a basic low-tech approach that can make a difference.

If you're too new to the business, or too stuck on a routine that isn't returning enough results for your investment of time and energy...pay attention.

Don't turn the page just because I'm about to mention the "A" word. Pound for pound and minute for minute invested, article writing is the very best method for building traffic and back links for your product and service websites. While it's not rocket science, it is a process that takes a reasonable amount of focus on the details.

If you've tried article writing and failed miserably, don't fret, you have lots of company. I too gave up for nearly two years before I finally got it. The name of the game is persistence. If I had spent the two years I was trying other methods on learning the tricks of the trade for article marketing, I'd be writing this article from Maui! So follow these steps and you'll succeed:

First...Decide right now that no matter what, you will commit yourself to writing no less than 5 articles a week. Pick your niche or write about the products and services you're currently promoting. But write no less than 5 articles a week, every week for the next 12 months.

Second...Submit your articles to only the top producing article sites, and there are about 5 that deserve your attention. Because it's the one the majority of marketers swear by I will join them by suggesting you start with EzineArticles. You won't want to promote several links in your article, which is clearly explained in their robust and clearly written instructions.

The biggest benefit of your well written article is backlinks. Backlinks grow over time and as they build up, your Google rank follows.

Finally...Balance your time between tweaking your websites to make them sticky. What this means is look your websites over carefully from your customer's point of view. Do they look like ad or banner farms? Or do they look like a place where you can find good, easy to read information about the niche you're promoting?

You'll want to make sure your website design is focused on making your sites friendly places were people want to stay and look around. This is stickiness and you definitely want your websites to be the sticky places online.

Millions of people go to the Internet to look for information. In the process of finding information they make purchases of products and services. Millions of people do not go to the Internet to look for products and services and in the process find information. Don't get it twisted...

Doc Rich

Sunday, August 3, 2008

Don't Lose Sight Of The Forest For The Sleaze

Search engine optimization is a tedious process, however, it is so necessary it cannot be overlooked without dire consequences. Often, as I am researching a new approach to building website traffic, I'll discover a "New Almost Blackhat" approach to building traffic. The recent next best thing related to an idea about getting into "that" business that perports to earn thousands a day from a sleazy market.

Don't get me wrong, I'm not being judgemental, business is business. But hype is also hype, no matter what clothes it wears. Plus, if you're seriously working hard to build a ton of quality traffic to your websites it's going to take time to build it right. And here's what many of the hype artists are missing.

Your brand is not the catchy brand name or domain name or product/service you're promoting. Your brand is YOU. I've happened upon faded domains that were launched years ago. Information in the Internet has a very long life span. In the case of your good name and reputation, it sticks to you like Crazy Glue.

It's easy to understand that a quicker way is always attractive, however, at what price? If your short cuts are stable and based on good practices that stand the test of time, go for it and don't use your brakes. But, if you're moving toward so-called blackhat techniques and stuff that has to be done under aliases and multiple proxies, take some time to think it through in regard to all the possibilities.

I Googled a website a few days ago that has been performing consistently in a very hot niche for several years. While this was not the biggest player in the field, this site's 7200 backlinks impressed me. This is a very very PG site and business is as robust as it can be for what they're doing.

I did a cost/revenue/profit analysis on the business and estimated an approximate daily revenue stream of six (6) figures. That's what happens long term...not over night. And definitely not with short cuts and blackhat tactics that get you shut down....eventually.

Doc Rich