Sunday, January 27, 2008

What Makes SEO Work?

Search engine optimization is a long time friend of website architects, affiliates and Internet marketers of many different levels of skill and experience. Of primary focus is how relevant is your website to visitors who begin their search via the major search engines?

If your traffic is generated from a large variety of sources and your site is well written you should feel confident you’ll attract thousands of links and favorable treatment by the search engines, especially the prize of the game, namely Google.

Don’t make the mistake made by spammers and the like and think you can manufacture websites by the hundreds and cross link and duplicate and make your website a star. While you will have a measure of temporary success if you are not generating quality links your success will be short lived.

Here is my short list of must dos and must haves for any sophisticated SEO campaign:
• Determine in advance what population you want linking to your website. This will make it easier to give solid relevance to your editing and resultant marketing efforts.
• Always remain focused on quality in content, style and graphic presentation. Your site must shine.
• Refine and redo everything weekly or bi-weekly. Your goal is to move your page ranking higher. If your website becomes stagnant the effort to boost your results is an uphill battle.
• Do not loose your focus on content. If your website does not have enough balance of content and graphics very few visitors will choose to link to you.

So How Do You Make Your Way To The Top? Let’s count the ways:
1. Buy your way. By performing a thorough search for SEO enhancement resources you will find literally thousands of options......all with a price.

While the major search engines don’t like websites that over do the gimmicks and strategies that build top-ranking momentum, you can invest in smart technology and move rapidly to the top without incurring penalities.

2. Think page rank, high page rank but don’t forget about quality. Your best strategy is to link to sites where linking rights can be purchased, but be sure your choices are optimized.

Quality counts not only on your own site but the sites you link to as well. When a site rises to high ranking levels with the a major search engine like Google it will soar on other search engines as well.

3. Optimize, Optimize, Optimize. Only about 20% of your competitors are operating from websites that are optimized to be search engine friendly and attractive to visitors as well.

It also sets you on course to keep ahead of the pack when you tweak your sites meta files and keywords on a regular basis. There are several options for savvy tools to keep you moving upward.

4. Join a marketing forum and join in the discussions. Give advice to build your credibility and post your own links. This builds awareness of your company and helps build a solid core of targeted traffic.

5. Write your information with care and take advantage of professionals to handle some of the editing for your marketing presentations. This is the time consuming part of the process but the payoff is huge.

When all else fails and you’re not getting the results you need, check the forums and scour the ads and hire yourself an SEO professional. You can often test the waters through groups like Yahoo and MSN. Often undiscovered SEO pros can be found through the contacts you make in the forums.

To summarize, the Internet community provides the largest market place in the world. Tapping into this viral market of millions of potential customers is what dreams are made of.If you set your goal to work through the challenges that can only be beat by hard work and focused efforts you can successfully tap this market.

Remember that having a website, even a handsome one, does not guarantee your success. You must learn to master the technical site of the SEO world. Study the available resources and invest in SEO and PPC. This dynamic duo is as close to a guarantee of success as you’ll ever long as you are willing to plan your work and work your plan.

US Commerce figures report that as many as 70% of the Internets’ surfers use Google to locate the sites and pages they ultimately find and shop. Don’t underestimate the value of thorough preparation.About The

Author:Alex Rich PhD, is a business coach with more than 15 years of experienc. He assisted a recent client who grew his business from $0 to $7 million monthly revenue in less than 9 months.

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