It would be a rare day when you could have a conversation about search engine optimization and not talk about how to drive more traffic to your websites. It's not because of greed or the normal conversational ramblings Internet marketers like to enjoy when they talk about what's happening in their world.
Website traffic is a business necessity. Without it we marketers wouldn't survive. As an Internet Adviser, I too would be doubly at a disadvantage. I have to know not only how to coach Internet marketers in improving the flow of traffic to their sites, I also have to keep up with the trends.
What this means is, I consistently research keywords to find out what surfers are spending their time looking for when they type into search boxes during the day. This challenging part of my day also provides some side benefits. Namely, I get lots of email from technicians and developers who have products and tools ready to enter the market.
A current automation type of program is too complicated to detail at this time, however I'll give you the link to this Wordpress based enhancement that is just about to go public.
Click here for details on making the time you spend blogging much more productive.
Next week I'll be giving away a great new program you can give away for free.
Ciao,
Doc Rich
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Thursday, November 27, 2008
Tuesday, August 5, 2008
Traffic...Traffic...Traffic...Backlinks...Backlinks...Backlinks
If you've been building websites to market products and services you've been disappointed on more than one occasion. Most likely you're disappointed right now. And your disappointment is directly related to the lack of large volumes of quality traffic that boost your Google ranking. Let's look at a basic low-tech approach that can make a difference.
If you're too new to the business, or too stuck on a routine that isn't returning enough results for your investment of time and energy...pay attention.
Don't turn the page just because I'm about to mention the "A" word. Pound for pound and minute for minute invested, article writing is the very best method for building traffic and back links for your product and service websites. While it's not rocket science, it is a process that takes a reasonable amount of focus on the details.
If you've tried article writing and failed miserably, don't fret, you have lots of company. I too gave up for nearly two years before I finally got it. The name of the game is persistence. If I had spent the two years I was trying other methods on learning the tricks of the trade for article marketing, I'd be writing this article from Maui! So follow these steps and you'll succeed:
First...Decide right now that no matter what, you will commit yourself to writing no less than 5 articles a week. Pick your niche or write about the products and services you're currently promoting. But write no less than 5 articles a week, every week for the next 12 months.
Second...Submit your articles to only the top producing article sites, and there are about 5 that deserve your attention. Because it's the one the majority of marketers swear by I will join them by suggesting you start with EzineArticles. You won't want to promote several links in your article, which is clearly explained in their robust and clearly written instructions.
The biggest benefit of your well written article is backlinks. Backlinks grow over time and as they build up, your Google rank follows.
Finally...Balance your time between tweaking your websites to make them sticky. What this means is look your websites over carefully from your customer's point of view. Do they look like ad or banner farms? Or do they look like a place where you can find good, easy to read information about the niche you're promoting?
You'll want to make sure your website design is focused on making your sites friendly places were people want to stay and look around. This is stickiness and you definitely want your websites to be the sticky places online.
Millions of people go to the Internet to look for information. In the process of finding information they make purchases of products and services. Millions of people do not go to the Internet to look for products and services and in the process find information. Don't get it twisted...
Ciao,
Doc Rich
If you're too new to the business, or too stuck on a routine that isn't returning enough results for your investment of time and energy...pay attention.
Don't turn the page just because I'm about to mention the "A" word. Pound for pound and minute for minute invested, article writing is the very best method for building traffic and back links for your product and service websites. While it's not rocket science, it is a process that takes a reasonable amount of focus on the details.
If you've tried article writing and failed miserably, don't fret, you have lots of company. I too gave up for nearly two years before I finally got it. The name of the game is persistence. If I had spent the two years I was trying other methods on learning the tricks of the trade for article marketing, I'd be writing this article from Maui! So follow these steps and you'll succeed:
First...Decide right now that no matter what, you will commit yourself to writing no less than 5 articles a week. Pick your niche or write about the products and services you're currently promoting. But write no less than 5 articles a week, every week for the next 12 months.
Second...Submit your articles to only the top producing article sites, and there are about 5 that deserve your attention. Because it's the one the majority of marketers swear by I will join them by suggesting you start with EzineArticles. You won't want to promote several links in your article, which is clearly explained in their robust and clearly written instructions.
The biggest benefit of your well written article is backlinks. Backlinks grow over time and as they build up, your Google rank follows.
Finally...Balance your time between tweaking your websites to make them sticky. What this means is look your websites over carefully from your customer's point of view. Do they look like ad or banner farms? Or do they look like a place where you can find good, easy to read information about the niche you're promoting?
You'll want to make sure your website design is focused on making your sites friendly places were people want to stay and look around. This is stickiness and you definitely want your websites to be the sticky places online.
Millions of people go to the Internet to look for information. In the process of finding information they make purchases of products and services. Millions of people do not go to the Internet to look for products and services and in the process find information. Don't get it twisted...
Ciao,
Doc Rich
Sunday, August 3, 2008
Don't Lose Sight Of The Forest For The Sleaze
Search engine optimization is a tedious process, however, it is so necessary it cannot be overlooked without dire consequences. Often, as I am researching a new approach to building website traffic, I'll discover a "New Almost Blackhat" approach to building traffic. The recent next best thing related to an idea about getting into "that" business that perports to earn thousands a day from a sleazy market.
Don't get me wrong, I'm not being judgemental, business is business. But hype is also hype, no matter what clothes it wears. Plus, if you're seriously working hard to build a ton of quality traffic to your websites it's going to take time to build it right. And here's what many of the hype artists are missing.
Your brand is not the catchy brand name or domain name or product/service you're promoting. Your brand is YOU. I've happened upon faded domains that were launched years ago. Information in the Internet has a very long life span. In the case of your good name and reputation, it sticks to you like Crazy Glue.
It's easy to understand that a quicker way is always attractive, however, at what price? If your short cuts are stable and based on good practices that stand the test of time, go for it and don't use your brakes. But, if you're moving toward so-called blackhat techniques and stuff that has to be done under aliases and multiple proxies, take some time to think it through in regard to all the possibilities.
I Googled a website a few days ago that has been performing consistently in a very hot niche for several years. While this was not the biggest player in the field, this site's 7200 backlinks impressed me. This is a very very PG site and business is as robust as it can be for what they're doing.
I did a cost/revenue/profit analysis on the business and estimated an approximate daily revenue stream of six (6) figures. That's what happens long term...not over night. And definitely not with short cuts and blackhat tactics that get you shut down....eventually.
Ciao,
Doc Rich
Don't get me wrong, I'm not being judgemental, business is business. But hype is also hype, no matter what clothes it wears. Plus, if you're seriously working hard to build a ton of quality traffic to your websites it's going to take time to build it right. And here's what many of the hype artists are missing.
Your brand is not the catchy brand name or domain name or product/service you're promoting. Your brand is YOU. I've happened upon faded domains that were launched years ago. Information in the Internet has a very long life span. In the case of your good name and reputation, it sticks to you like Crazy Glue.
It's easy to understand that a quicker way is always attractive, however, at what price? If your short cuts are stable and based on good practices that stand the test of time, go for it and don't use your brakes. But, if you're moving toward so-called blackhat techniques and stuff that has to be done under aliases and multiple proxies, take some time to think it through in regard to all the possibilities.
I Googled a website a few days ago that has been performing consistently in a very hot niche for several years. While this was not the biggest player in the field, this site's 7200 backlinks impressed me. This is a very very PG site and business is as robust as it can be for what they're doing.
I did a cost/revenue/profit analysis on the business and estimated an approximate daily revenue stream of six (6) figures. That's what happens long term...not over night. And definitely not with short cuts and blackhat tactics that get you shut down....eventually.
Ciao,
Doc Rich
Sunday, January 27, 2008
What Makes SEO Work?
Search engine optimization is a long time friend of website architects, affiliates and Internet marketers of many different levels of skill and experience. Of primary focus is how relevant is your website to visitors who begin their search via the major search engines?
If your traffic is generated from a large variety of sources and your site is well written you should feel confident you’ll attract thousands of links and favorable treatment by the search engines, especially the prize of the game, namely Google.
Don’t make the mistake made by spammers and the like and think you can manufacture websites by the hundreds and cross link and duplicate and make your website a star. While you will have a measure of temporary success if you are not generating quality links your success will be short lived.
Here is my short list of must dos and must haves for any sophisticated SEO campaign:
• Determine in advance what population you want linking to your website. This will make it easier to give solid relevance to your editing and resultant marketing efforts.
• Always remain focused on quality in content, style and graphic presentation. Your site must shine.
• Refine and redo everything weekly or bi-weekly. Your goal is to move your page ranking higher. If your website becomes stagnant the effort to boost your results is an uphill battle.
• Do not loose your focus on content. If your website does not have enough balance of content and graphics very few visitors will choose to link to you.
So How Do You Make Your Way To The Top? Let’s count the ways:
1. Buy your way. By performing a thorough search for SEO enhancement resources you will find literally thousands of options......all with a price.
While the major search engines don’t like websites that over do the gimmicks and strategies that build top-ranking momentum, you can invest in smart technology and move rapidly to the top without incurring penalities.
2. Think page rank, high page rank but don’t forget about quality. Your best strategy is to link to sites where linking rights can be purchased, but be sure your choices are optimized.
Quality counts not only on your own site but the sites you link to as well. When a site rises to high ranking levels with the a major search engine like Google it will soar on other search engines as well.
3. Optimize, Optimize, Optimize. Only about 20% of your competitors are operating from websites that are optimized to be search engine friendly and attractive to visitors as well.
It also sets you on course to keep ahead of the pack when you tweak your sites meta files and keywords on a regular basis. There are several options for savvy tools to keep you moving upward.
4. Join a marketing forum and join in the discussions. Give advice to build your credibility and post your own links. This builds awareness of your company and helps build a solid core of targeted traffic.
5. Write your information with care and take advantage of professionals to handle some of the editing for your marketing presentations. This is the time consuming part of the process but the payoff is huge.
When all else fails and you’re not getting the results you need, check the forums and scour the ads and hire yourself an SEO professional. You can often test the waters through groups like Yahoo and MSN. Often undiscovered SEO pros can be found through the contacts you make in the forums.
To summarize, the Internet community provides the largest market place in the world. Tapping into this viral market of millions of potential customers is what dreams are made of.If you set your goal to work through the challenges that can only be beat by hard work and focused efforts you can successfully tap this market.
Remember that having a website, even a handsome one, does not guarantee your success. You must learn to master the technical site of the SEO world. Study the available resources and invest in SEO and PPC. This dynamic duo is as close to a guarantee of success as you’ll ever find....as long as you are willing to plan your work and work your plan.
US Commerce figures report that as many as 70% of the Internets’ surfers use Google to locate the sites and pages they ultimately find and shop. Don’t underestimate the value of thorough preparation.About The
Author:Alex Rich PhD, is a business coach with more than 15 years of experienc. He assisted a recent client who grew his business from $0 to $7 million monthly revenue in less than 9 months.
If your traffic is generated from a large variety of sources and your site is well written you should feel confident you’ll attract thousands of links and favorable treatment by the search engines, especially the prize of the game, namely Google.
Don’t make the mistake made by spammers and the like and think you can manufacture websites by the hundreds and cross link and duplicate and make your website a star. While you will have a measure of temporary success if you are not generating quality links your success will be short lived.
Here is my short list of must dos and must haves for any sophisticated SEO campaign:
• Determine in advance what population you want linking to your website. This will make it easier to give solid relevance to your editing and resultant marketing efforts.
• Always remain focused on quality in content, style and graphic presentation. Your site must shine.
• Refine and redo everything weekly or bi-weekly. Your goal is to move your page ranking higher. If your website becomes stagnant the effort to boost your results is an uphill battle.
• Do not loose your focus on content. If your website does not have enough balance of content and graphics very few visitors will choose to link to you.
So How Do You Make Your Way To The Top? Let’s count the ways:
1. Buy your way. By performing a thorough search for SEO enhancement resources you will find literally thousands of options......all with a price.
While the major search engines don’t like websites that over do the gimmicks and strategies that build top-ranking momentum, you can invest in smart technology and move rapidly to the top without incurring penalities.
2. Think page rank, high page rank but don’t forget about quality. Your best strategy is to link to sites where linking rights can be purchased, but be sure your choices are optimized.
Quality counts not only on your own site but the sites you link to as well. When a site rises to high ranking levels with the a major search engine like Google it will soar on other search engines as well.
3. Optimize, Optimize, Optimize. Only about 20% of your competitors are operating from websites that are optimized to be search engine friendly and attractive to visitors as well.
It also sets you on course to keep ahead of the pack when you tweak your sites meta files and keywords on a regular basis. There are several options for savvy tools to keep you moving upward.
4. Join a marketing forum and join in the discussions. Give advice to build your credibility and post your own links. This builds awareness of your company and helps build a solid core of targeted traffic.
5. Write your information with care and take advantage of professionals to handle some of the editing for your marketing presentations. This is the time consuming part of the process but the payoff is huge.
When all else fails and you’re not getting the results you need, check the forums and scour the ads and hire yourself an SEO professional. You can often test the waters through groups like Yahoo and MSN. Often undiscovered SEO pros can be found through the contacts you make in the forums.
To summarize, the Internet community provides the largest market place in the world. Tapping into this viral market of millions of potential customers is what dreams are made of.If you set your goal to work through the challenges that can only be beat by hard work and focused efforts you can successfully tap this market.
Remember that having a website, even a handsome one, does not guarantee your success. You must learn to master the technical site of the SEO world. Study the available resources and invest in SEO and PPC. This dynamic duo is as close to a guarantee of success as you’ll ever find....as long as you are willing to plan your work and work your plan.
US Commerce figures report that as many as 70% of the Internets’ surfers use Google to locate the sites and pages they ultimately find and shop. Don’t underestimate the value of thorough preparation.About The
Author:Alex Rich PhD, is a business coach with more than 15 years of experienc. He assisted a recent client who grew his business from $0 to $7 million monthly revenue in less than 9 months.
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